This is a prime example of how a candidate can utilize resources to help with their campaign. It is statistically proven that the incumbent holds a strong advantage when going for reelection so as can be seen, utilizing resources is a great way to build a following.In recent months, Fox News has repeatedly helped Scott Brown promote campaign proposals related to border security, ISIS, Obamacare, and veterans affairs. For example:Media Matters
- On July 28, Brown released an ad attacking President Obama and Sen. Shaheen over border security. He appeared on Fox Business the next day to promote the ad.
- On August 29, Brown announced he was calling on Congress to pass legislation against Americans who join ISIS. He appeared on Fox News that day to announce the effort.
- Brown has been holding events called "Obamacare Isn't Working." He has called repealing the health care law the "number one" issue for voters. The events involve businesses and individuals criticizing Obamacare as purportedly hurting the state. At the same time, Fox has hosted him to discuss the law, and aired a one-hour special in August featuring business and individual criticism of the law in New Hampshire. The Brown campaign has since incorporated the special into their campaign events.
- In May, Brown called for then-Veterans Affairs secretary Eric Shinseki to resign and alleged Shaheen isn't supporting veterans. Brown appeared on Fox News at the same time to discuss his efforts.
Wednesday, September 17, 2014
Utilizing the Campaign Megaphone
Massachusetts is in a heated race for their Senate seat that is up for grabs this November. Previously written off by many of his Republican colleagues, Scott Brown is on the hunt for the seat currently occupied by Democrat incumbent Jeanne Shaheen. While Scott has seen a surge in support over the past weeks, he is gaining support from a source that is supposedly "Fair and Balanced."
Subscribe to:
Post Comments (Atom)
Matt, you make very good points in regards to how media can be utilized to help increase a candidates chance of wining an election. In our book, Bennett, explains how Obama used social media to his advantage while running for president. Bennett states that Obama had a Facebook page where people could go online and see who he was as a person and get to know him and not just the politician. In upcoming campaigns I can see social media playing an even greater part in helping each candidate.
ReplyDeleteSocial media has also been used in other countries to help students keep in touch with their professors and vis versa. In Saudi Arabia a professor uses Twitter to inform his class when new assignments have been put online or when he needs to get in touch with them. So we can definitely see how social media is being used all over the world for ways for everyone, etchers, people, and politicians alike to be able to communicate with each other.